The result is sub-optimal integration and analysis of valuable information, and multiple disconnected and often ineffective tactics to communicate with customers. The research showed that 35% of travel companies have between 6 and 10 separate databases of customer information. Only 14% said they have embraced the concept.ДЄ major challenge to the effective use of personalized marketing is the traditionally siloed organizational structures of travel companies. Personalized marketing through the use of Big Data can get you there.'Дespite the obvious big picture benefits of personalized marketing, the report points out that just 34% of travel industry executives questioned in a recent survey said their companies are discussing ways to use big data. companies need to know their customer and be able to, in real-time, tailor their strategies to effectively reach him. 'We believe it's most important to adopt an analytics-based model that harnesses the masses of digital data to better understand their customer and supply him with relevant information and services in every step of his travel experience - from search to booking, to in-cabin, in-room and beyond. It concludes that personalized marketing is now a 'must have' for travel companies, with significant opportunities to increase conversion rates, sales and customer loyalty:

The report lays out in quantitative and qualitative form the challenges travel companies face in dealing with an ever-increasing amount of data they have about their customers, and includes case studies from some of the top travel brands. The report, 'The Future of Personalized Marketing in Travel,' is a result of in-depth interviews with dozens of executives at leading travel industry providers such as United Airlines, Four Seasons Hotel, Hilton, Travelocity, Delta Airlines and Kayak as well as industry experts.Д®xecutives from Boxever will be available to discuss the report at the upcoming Skift Future of Travel Global Forum on October 9 in New York City. DUBLIN, IRELAND-(Marketwired - Sep 18, 2014) - Boxever, the leading provider of customer intelligence and personalized marketing for the travel industry, today announced the availability of a comprehensive research report conducted in conjunction with popular travel industry intelligence company Skift.

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